Oscar Mayer | Keep It Oscar
Team: Bryan Barnes, Maclean Jackson, Rachel Frederick, Amanda Younger, Jordan Dodson, Celia Mortlock
Press: 🔗 Creativity 🔗 USA Today 🔗 Adweek 🔗 LBB 🔗AdAge: Marketers of The Year

Oscar Mayer’s iconic Weinermobile and strange lil jingle had the power to make you feel oddly delighted. Did it make sense? Literally never. And it’s better that way. So when we created a new platform for the brand in 2021, it aimed to embody this feeling no matter where the brand showed up. There was nothing traditional about the process, we just kept it Oscar. TikTok, apparently, enjoyed feeling oddly delighted as the :15s racked up a whopping 34 million combined views. Featured: Creativity, USA Today, AdWeek, LBB.

“Sandwich Bed”
Director: Kyle Sauer

“Dancing Bacon”
Director: Adeena Grubb and Andy Biddle

“Turkey Record”
Director: Adeena Grubb and Andy Biddle

We also created an original song, composed by us and the weirdo brains at Walker, shot by the weirdo brain of Calmatic. Making its first-ever debut on TikTok, Oscar Mayer encouraged the world to sing it loud and sing it YUM with a bespoke TikTok edit (not pictured here because I’m a widescreen diva). With over 80 million views and more than 750k likes, general consensus was: “it slapped.”

“Yum Choir”
Director: Calmatic