Ford | Starting Line
Director: Salomon Ligthelm
Team: Marcus Yuen, Crissy Cicco, Stuart Jennings

With EV sales flagging across the auto category and hybrid sales holding strong, Ford wanted to make a big announcement during the NBA Playoffs: no matter what kind of vehicle you’re looking for — gas, hybrid, or electric — they’ve got it. And they’re as tough as you’d expect from the inventor of the automobile.