The American Red Cross | The Deadliest Sound
Director: Isaiah Seret, DP: Autumn Durald Arkapaw
Team: Bryan Barnes, Helene Balzarini

Every day in America, 7 people die in a home fire. Making them more deadly than hurricanes and tornadoes combined. To drive smoke alarm installation nationwide for the American Red Cross, we used a lack of sound to bring awareness to the deadliest one of all: a silent fire.

The rest of the campaign also played with sound — and the terrifying lack thereof.