The American Red Cross | The Deadliest Sound
Director: Isaiah Seret
Team: Bryan Barnes, Helene Balzarini

Every day in America, 7 people die in a home fire. Making them more deadly than hurricanes and tornadoes combined. So to drive smoke alarm installation nationwide for the American Red Cross, we played with sound to bring awareness to the deadliest one of all: not having a smoke detector.

The rest of the campaign also played with sound — and the terrifying lack thereof.