Holiday Your Way

Women aren't spending the holidays toasting each other with chocolate. They're fielding coded insults from their mother and experiencing high volume FOMO via Instagram. So we decided to cut the crap. You’re not having the holiday you really want. What this campaign presupposes is, what if you did?

Brand: Dove/Mars
Agency: BBDO NY
Director: JJ Adler, Tool
ECD: Susan Golkin
Sr. Copywriter: Allison Lackey
Art Director: Daniel Sinisterra
Producer: Katie Schad