Delta | Grow Your World
Director: Emmanuel Adjei
Team: : Kevin Kaminishi, Sean McLaughlin, Ariana Ekonomou
We were tasked with rebranding a whole new platform for Delta SkyMiles that moved the brand away from the expected business commuter demographic and toward a fresh new audience. Our platform “Grow Your World” embraced both sides of loyalty membership travel — the accrual and the reward. After all, the more miles you earn and use, the more you grow your passions, life experiences, world. So we told the story of a modern couple who grow their love and their world with Delta SkyMiles from the very first date.